Considering the increased awareness of business ethics and growing interest of investors in the measurement of intangible assets, Intesa Sanpaolo has developed a model to manage its reputation, with a view to preventing and minimising potential negative effects.

Intesa Sanpaolo’s reputational risk governance model has a strategic supervisory and control function overseen by corporate bodies and in particular by the Risks Committee which is on the Board of Directors.

The reputational risk management system is based, on the one hand, on systematic and independent monitoring by company entities with specific duties to protect reputation, and on the other hand, on a Reputational Risk Management process steered by the Enterprise Risk Management Head Office Department – in agreement with the Chief Compliance Officer as regards non-compliance risks.

With reference to the Reputational Risk Management process, the main evidence provided by company functions can be used to identify and define the main risk scenarios the Group is exposed to, which are assessed by company management to identify, where necessary, adequate communication strategies and specific mitigation actions.

In particular, this processes uses the outcomes and findings from: compliance risk management activities, internal and external communication, monitoring of anti-trust regulations, investor and rating agency relations, stakeholder engagement and materiality analysis as part of Sustainability Report management processes, as well as monitoring of the adoption of the Code of Ethics (see the sections: “Relations with stakeholders: engagement” h and “Certification of social responsibility governance” h).